Our Story
Born from a health scare, built on a mission to make cookware that's both safe and beautiful
The wake-up call
In his New York apartment, Caraway founder Jordan Nathan accidentally overheated a Teflon pan. What happened next changed everything.
The pan released toxic fumes that made him seriously ill. After calling poison control and recovering from what doctors call "Teflon flu" (polymer fume fever), Jordan had a realization: if something this dangerous was in millions of kitchens, something needed to change.
He started researching cookware and discovered the extent of toxic chemicals used in traditional non-stick pans—PFAS, PTFE, PFOA, and heavy metals like lead and cadmium. These "forever chemicals" don't just contaminate your food; they persist in the environment and our bodies for decades.
The missing piece
As Jordan searched for safer alternatives, he hit a wall. The few non-toxic options on the market were either ugly, poorly designed, or came with terrible storage solutions that cluttered cabinets.
He realized there was a massive gap in the market: Why couldn't cookware be both safe and beautiful? Why did choosing health mean sacrificing style?
That question became the foundation of Caraway. In 2019, Jordan set out to create the cookware brand he wished existed—one that treated pans as home decor, not just kitchen tools.
Our mission
To raise the standard of what you cook with by creating products that are non-toxic, eco-friendly, and easier to use.
Non-Toxic
Free of PFAS, PTFE, PFOA, lead, and cadmium. We define ourselves by what's NOT in our products.
Design-First
Instagram-worthy aesthetics with our signature color palette designed in New York.
Eco-Friendly
Our ceramic coating process releases 60% less CO2 than traditional non-stick manufacturing.
How we make it
Every Caraway product is thoughtfully designed in New York and responsibly manufactured with the highest standards for quality and ethics.
Ceramic Non-Stick Coating
Our signature sol-gel ceramic coating is mineral-based and derived from silica (sand). Unlike traditional Teflon, it contains zero PFAS or PTFE chemicals.
The ceramic coating provides excellent non-stick performance without releasing toxic fumes, even when overheated—the very problem that inspired our founder to create Caraway.
Aluminum Core & Steel Handles
Our cookware features an aluminum core for even heat distribution, with a stainless steel base plate that makes it compatible with all stovetops including induction.
Stainless steel handles stay cool on the stovetop and are oven-safe up to 550°F (288°C), giving you versatility from stovetop to oven.
Ethical Manufacturing
We partner with factories certified by BSCI (Business Social Compliance Initiative) and SMETA (Sedex Members Ethical Trade Audit).
These certifications ensure fair wages, safe working conditions, and zero forced labor. We believe great products shouldn't come at the cost of human dignity.
Sustainable Packaging
All our packaging uses recycled cardboard and contains zero single-use plastics. Even our protective materials are designed to be recyclable.
Our ceramic coating manufacturing process releases up to 60% less CO2 compared to traditional non-stick coatings, reducing our environmental footprint.
Today
What started as one man's health scare has grown into a movement. Caraway has become one of the most recognized cookware brands on social media, beloved by millions for proving that healthy cooking doesn't have to look clinical.
Our signature colors—Sage, Cream, Navy, Perracotta, and Marigold—have become iconic, turning kitchens into Instagrammable spaces while keeping families safe from harmful chemicals.
But we're just getting started. Every product we create, from cookware to bakeware to food storage, carries forward Jordan's original mission: to raise the standard of what you cook with.
Ready to upgrade your kitchen?
Join thousands of families who've made the switch to non-toxic, beautifully designed cookware.
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